Drivers of SaaS-Adoption – An Empirical Study of Different Application Types

For your marketing

Possible founder application

Use this study as a bounded example of drivers of saas-adoption – an empirical study of different application types; assess whether its population, intervention and outcome match your own decision.

Reported result

What the study found

Adoption patterns differed by application type. Social influence, pre-existing attitude toward SaaS adoption, adoption uncertainty, and strategic value were the strongest and most consistent drivers; firm size did not matter because large enterprises and SMEs had similar adoption rates.

Research question

What the authors investigated

What does drivers of saas-adoption – an empirical study of different application types show about customer decisions or business outcomes?

Design

Cross-sectional empirical survey study grounded in transaction-cost theory, the resource-based view, and the theory of planned behavior; the research model tests SaaS-adoption drivers across application types.

Sample and setting

Survey data from 297 firms in Germany, yielding 374 valid response items across different industries.

Scope and transfer

Limitations to keep in view

The evidence is a cross-sectional survey of German firms and measures adoption drivers rather than randomized growth interventions or longitudinal retention, limiting causal and geographic generalization. Full article methods and correction history were not independently reviewed.

Research sources

Publisher page directly retrieved; candidate metadata and reported result checked against that page. Full methods were not independently reviewed.