Competing with complementors: An empirical look at Amazon.com

For your marketing

Possible founder application

Use this paper as evidence about competing with complementors: an empirical look at amazon.com in the stated context; compare its population, treatment and outcome with your own decision.

Reported result

What the study found

Amazon was more likely to enter successful product spaces but less likely to enter spaces requiring greater seller effort; entry discouraged affected sellers' later growth while increasing consumer demand and reducing shipping costs.

Research question

What the authors investigated

What does competing with complementors: an empirical look at amazon.com show about customer behavior or marketing outcomes?

Design

Empirical analysis of Amazon's entry into third-party sellers' product spaces using Amazon marketplace data; entry targeting, seller growth effort, subsequent seller growth, consumer demand and shipping costs were examined.

Sample and setting

Amazon.com marketplace, third-party sellers and product spaces.

Scope and transfer

Limitations to keep in view

Conservative inference: a single marketplace and Amazon's distinctive governance/operations constrain generalization to other platforms; the abstract does not enumerate author-stated limitations. Full-text methods and correction history were not independently checked.

Research sources

Candidate study metadata and reported evidence were cross-checked against a direct publisher-page retrieval; the full article was not independently reviewed.