PlatformsReferralsSales
Study strength: 3.5/5Journal of Marketing Research · 2016
For your marketing
Measure the amount and sentiment of customer discussion separately and connect both to sales outcomes. Treat review volume and valence as distinct signals, not interchangeable scores.
Summary
Looking across the studies, stronger online word of mouth effects for tangible goods that are new to the market; product life cycle did not moderate the effect for services.
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Free trialsPlatformsReferrals
Study strength: 4.5/5Management Science · 2022
For your marketing
Useful when a product has social invitations or a free tier: track invited users, paid conversion, and engagement together, and test which benefits are available to nonpayers.
Summary
Referral programs increased referrals but could reduce revenue when referred users gained access to premium features without paying.
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AdvertisingPlatforms
Study strength: 3.5/5Marketing Science · 2025
For your marketing
A useful caution for campaign tests run in competitive auctions: your measured lift may depend on what other advertisers are doing simultaneously. Coordinate or repeat tests when market conditions shift.
Summary
Ignoring concurrent competitive actions can misestimate advertising lift by a factor of two or more, potentially changing budget decisions.
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PlatformsReviews
Study strength: 3.5/5Marketing Science · 2025
For your marketing
Shows how a credible third-party signal may lift perceptions of the whole marketplace, not just highlighted listings. For SaaS, test proof placement and source credibility separately.
Summary
Endorsements increased search and purchases for endorsed as well as unendorsed services.
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PlatformsReferralsReviews
Study strength: 3.5/5Journal of Business Research · 2023
For your marketing
Useful for thinking about trust signals and why a testimonial's source, context, and platform matter. It synthesizes consumer eWOM literature, not B2B SaaS review outcomes specifically.
Summary
Review- and reviewer-related characteristics were positively associated with online word of mouth credibility, which in turn related to purchase intention, online word of mouth adoption, and product attitude.
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PlatformsReviews
Study strength: 3.0/5Marketing Science · 2013
For your marketing
A useful model for thinking about how reputation accumulates and affects buyer choice in a digital marketplace. Treat ratings as a long-term asset and account for selection when measuring their value.
Summary
Buyers were forward-looking and placed significant weight on seller reputation.
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AdvertisingPlatforms
Study strength: 4/5Marketing Science · 2010
For your marketing
Use as a bounded example of growing two-sided networks by advertising the user base: a field experiment; compare its context and design with your own market before applying its result.
Summary
Advertising the size/composition of the user base changed seller participation; the effective message depended on which side of the market was being recruited.
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PlatformsPricing
Study strength: 3/5Marketing Science · 2024
For your marketing
Use as a bounded example of for-sale-by-owner platforms and intermediation pricing: evidence from a natural experiment; compare its context and design with your own market before applying its result.
Summary
Intermediation prices affect participation and transaction outcomes; platform design changes redistribute activity between owners and intermediaries.
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Platforms
Study strength: 2/5Strategic Management Journal · 2018
For your marketing
Use this paper as evidence about competing with complementors: an empirical look at amazon.com in the stated context; compare its population, treatment and outcome with your own decision.
Summary
Amazon was more likely to enter successful product spaces but less likely to enter spaces requiring greater seller effort; entry discouraged affected sellers' later growth while increasing consumer demand and reducing shipping costs.
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Buyer behaviorPlatformsProduct adoption
Study strength: 2/5Technovation · 2025
For your marketing
Use this paper as evidence about stimulating data marketplace adoption in manufacturing: the impact of perceived control on willingness to share data in the stated context; compare its population, treatment and outcome with your own decision.
Summary
Perceived control significantly increased willingness to share; lower risk perceptions partially mediated the effect, whereas trust in data buyers did not mediate it.
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Developer experiencePlatforms
Study strength: 2/5Organization Science · 2017
For your marketing
Use this paper as evidence about sustaining superior performance in business ecosystems: evidence from application software developers in the ios and android smartphone ecosystems in the stated context; compare its population, treatment and outcome with your own decision.
Summary
Higher ecosystem complexity helped developers sustain superior performance, especially experienced firms; platform transitions made sustained superiority harder, with the adverse effect amplified by complexity.
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Platforms
Study strength: 4/5Information Systems Research · 2024
For your marketing
Use this study as a bounded example related to the impact of ‘retail media’ on online marketplaces: insights from a field experiment; evaluate whether its customers, intervention and outcome match your own context.
Summary
Sponsored listings underperformed displaced organic listings in electronics but outperformed them in clothing/footwear; neighboring organic effects moved oppositely. Overall clicks and conversions did not change when sponsored share rose about 10 points, while marketplace ad revenue rose (short-run implication).
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Developer experiencePlatforms
Study strength: 2/5International Journal of Information Management · 2016
For your marketing
Use this study as a bounded example related to third-party mobile app developers’ continued participation in platform-centric ecosystems: an empirical investigation of two different mechanisms; evaluate whether its customers, intervention and outcome match your own context.
Summary
The study identifies and empirically investigates two contrasting routes to continued participation: genuine desire/dedication and need/constraint; it argues platform owners must manage the exchange relationship from developers' perspective to retain them.
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AdvertisingPlatforms
Study strength: 4/5Management Science · 2022
For your marketing
Use this study as a bounded example of cold start to improve market thickness on online advertising platforms; assess whether its population, intervention and outcome match your own decision.
Summary
The algorithm increased cold-start success rate by 61.62%, with a 0.717% short-term-revenue compromise. It increased overall advertising-market thickness by 3.13% and long-term advertising revenue by at least 5.35%.
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Free trialsPlatforms
Study strength: 2/5Journal of Consumer Behaviour · 2024
For your marketing
Use this study as a bounded example of what factors influence termination behaviour on freemium platforms? an empirical analysis of the termination probability among paying users; assess whether its population, intervention and outcome match your own decision.
Summary
Termination probability was greater for shorter subscriptions and for users who had previously terminated a subscription. High-involvement premium users, members receiving notifications about new content, and users with more video views were less likely to terminate.
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AdvertisingPlatforms
Study strength: 3/5Information Systems Research · 2020
For your marketing
Use it to shape a local channel or message test; account for audience, timing and attribution limits before reallocating budget.
Summary
Both tools increased traffic; only sponsored search significantly increased sales. Sponsored search worked better for low-reputation traffic and high-reputation sales; endorsement sales effects appeared only for high-reputation sellers.
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PlatformsPricing
Study strength: 2.5/5Marketing Science · 2020
For your marketing
Use this study to frame a pricing or packaging hypothesis and define outcomes to measure; estimate effects with your own customer mix and willingness-to-pay evidence.
Summary
Larger platforms deliver larger customer bases but lower merchant margins; absent platform competition, merchants are worse off while consumers face lower prices and higher total demand.
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Platforms
Study strength: 3/5Service Science · 2023
For your marketing
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Summary
After entry, similar third-party sellers charged higher prices, obtained higher demand and earned higher profit; the proposed explanation requires moderate platform potential and sufficient spillover.
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PlatformsSales
Study strength: 2.5/5Journal of Marketing Research · 2012
For your marketing
Use it as a sales-process or B2B mechanism reference. Validate the relationship in your deal size, buying committee and sales cycle.
Summary
Both traditional and social earned media affect marketplace activity; social earned media’s greater frequency can make its cumulative effect important despite smaller reach per event.
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PlatformsProduct adoption
Study strength: 3/5Strategic Management Journal · 2023
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Apps with direct network effects are more likely to receive an award. The likelihood rises with developer market share but falls in concentrated segments; in concentrated segments, challenger developers are more likely than leaders to receive the award.
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Free trialsPlatforms
Study strength: 3/5Strategic Management Journal · 2022
For your marketing
Use this as a pricing or packaging hypothesis and define outcomes to measure; estimate effects with your own customer mix and willingness-to-pay evidence.
Summary
Stronger network effects alone did not increase market leaders' revenues relative to followers. Where freemium was used, however, network effects greatly amplified leaders' advantage; the publisher describes this as increased revenue/market dominance for leaders only under freemium.
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Platforms
Study strength: 4.5/5Strategic Management Journal · 2023
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
A stronger platform competitive position is associated with higher activity, primarily through more contributors, which then triggers greater contributions by existing contributors; high-productivity contributors are especially active on the stronger platform.
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Platforms
Study strength: 3/5Research Policy · 2021
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Performance outcomes differ across co-existing innovation strategies. The publisher reports that platform sponsors have an active role in complementary products and that outbound and inbound collaboration may lead to high performance; appropriate strategy depends on platform lifecycle rather than a simple open/closed or sponsor/third-party choice.
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Platforms
Study strength: 3/5Strategic Management Journal · 2021
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Attending temporary hackathon gatherings serves as a social forum for platform diffusion: sponsorship, social learning, knowledge exchange, and social coordination help developers learn about and adopt platforms.
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Platforms
Study strength: 4/5Strategic Entrepreneurship Journal · 2025
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Craigslist entry increases local entrepreneurial activity, especially in low-income regions; lower-income, Black, and immigrant individuals are more likely to create ventures afterward. Post-entry firms are smaller and mainly B2C rather than B2B.
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Platforms
Study strength: 3.5/5MIS Quarterly · 2024
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Cross-period same-side network effects contribute to user stickiness, while within-period cross-side effects persist conditional on stickiness. Using Groupon data, the authors verify the model and identify platform-design choices that can enhance stickiness when cross-period same-side effects are weak.
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Platforms
Study strength: 4/5MIS Quarterly · 2026
For your marketing
Use it as a product, platform or behavior mechanism reference rather than a direct forecast for a SaaS funnel.
Summary
Task-significance messaging generated more and higher-quality feedback than generic prompts. Timing amplified the effect only when task-significance messaging was present; the follow-up experiment linked timing to lower cognitive load and task significance to greater germane load and external motivation, with effects varying by role.
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PlatformsSales
Study strength: 3.5/5Management Science · 2024
For your marketing
Use it as a B2B mechanism or sales-process design reference. Validate the relationship in your deal size, buying committee and sales cycle.
Summary
Restaurants overall benefit: delivery platforms increase total takeout sales and create positive spillovers to dine-in visits. Effects are heterogeneous: the overall positive effect for fast-food chains is four times that for independent restaurants; platforms substitute for independent restaurants' own takeout but complement chain takeout, while increasing dine-in visits for both. The paper also reports evidence that platform price comparison intensifies competition and reduces independent restaurants' ability to differentiate through premium service/dine-in experience.
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Platforms
Study strength: 3/5Industrial Marketing Management · 2024
For your marketing
Treat this as evidence for the specific b2b growth and sales question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Summary
Clients, providers, and enablers relate through data acquisition and manipulation. Governance mechanisms and boundary resources (including APIs, SDKs, connectivity devices, interfaces, rulesets and data-sharing agreements) support transactions, complementary applications, data-driven matching/network effects, new data-enabled business models, and faster/better decisions. The model distinguishes transactional and innovation behaviors and mechanisms of value creation. For a founder, use this as a question to test in your own context, not a universal playbook.
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Platforms
Study strength: 3.5/5Journal of Interactive Marketing · 2026
For your marketing
Build a measurement roadmap spanning acquisition, trust, network effects, and governance.
Summary
Reviews empirical platform research on attention markets, reviews, governance, and emerging platform issues.
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Platforms
Study strength: 3.5/5Journal of Theoretical and Applied Electronic Commerce Research · 2025
For your marketing
Evaluate adjacent-category launches for cross-side network-effect spillovers.
Summary
Cross-category innovation can reconfigure competition by expanding network effects.
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Platforms
Study strength: 3.5/5Information Systems Journal · 2025
For your marketing
Make noncommercial outcomes and stakeholder access explicit in platform rules.
Summary
Governance processes can enable collective action and social value alongside commercial goals.
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Platforms
Study strength: 3.5/5Journal of Digital Business and Management Studies · 2025
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing platform-based business models and firm competitiveness: a systematic review of network effects, ecosystem governance, and value capture. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Electronic Markets · 2025
For your marketing
Offer data portability or unique data value carefully; data can both attract and lock in complements.
Summary
Data network effects influence whether complements can profitably multihome.
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Platforms
Study strength: 3.5/5PeerJ Computer Science · 2024
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The npm ecosystem is crucial for the JavaScript community and its development is significantly influenced by the opinions and feedback of npm maintainers. Many software ecosystem maintainers have utilized social media, such as Twitter, to share community-related information and their views. However, the communication between npm maintainers via Twitter in terms of topics, nature, and sentiment have not been analyzed. This study conducts an empirical analysis of tweets by npm maintainers related.
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Cloud computingPlatforms
Study strength: 3.5/52024 IEEE International Conference on Web Services (ICWS) · 2024
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing complementarity analysis of cloud api ecosystems: an empirical study on programmableweb and huawei appgallery datasets. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Information Systems Research · 2024
For your marketing
Treat developer coalitions and public policy as real governance stakeholders.
Summary
Complementors can use nonmarket strategies such as advocacy and litigation to force governance change.
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Platforms
Study strength: 3.5/5Korea’s Platform Empire · 2024
For your marketing
Use the findings to guide open-source participation, ecosystem governance, contributor incentives, and integration priorities; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing digital platform ecosystem. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Communications of International Proceedings · 2024
For your marketing
Use the findings to guide ecosystem governance, standards, network-effect strategy, and complementor incentives; validate in the founder’s market.
Summary
This article addresses the topic of network effects in two types of digital platforms for passenger transport: public transportation platforms and shared mobility platforms. The first section discusses the issue of technological development, including platforms and operating systems. The second section addresses the issue of digital platforms, providing their definitions and proposed typologies. The third section discusses the topic of network effects in digital platforms, highlighting the role .
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Platforms
Study strength: 3.5/5Information Systems Research · 2024
For your marketing
Prioritize core features or first-party complements where they repair weak ecosystem areas.
Summary
Core expansion can improve ecosystem value by addressing underperforming peripheral areas.
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AcquisitionPlatforms
Study strength: 3.5/5Strategic Management Journal · 2024
For your marketing
Anticipate how acquisitions change future complementor entry and ecosystem variety.
Summary
Synergies in complementor acquisitions can deter entry in platform markets.
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Platforms
Study strength: 3.5/5Organization Science · 2023
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
Platform owners increasingly make corporate venture capital investments in complementors (e.g., app developers) to stimulate value creation, a practice we refer to as platform venture capital (PVC). Interested in the implications of PVC for other complementors, we investigate how PVC investments affect their product introduction and withdrawal decisions. Given that complementors confront platform-specific uncertainty concerning the strategic directions of the platform, which is asymmetrically se.
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Platforms
Study strength: 3.5/5Technological Forecasting and Social Change · 2023
For your marketing
Use a capability checklist spanning infrastructure, people, processes and managerial orchestration when planning analytics products.
Summary
The review organizes BDAC research around core capability components and highlights fragmentation in how BDAC is conceptualized.
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Platforms
Study strength: 3.5/5Technological Forecasting and Social Change · 2023
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing digital entrepreneurial ecosystems: a systematic literature review. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Review of Managerial Science · 2023
For your marketing
Use these six lenses to assess ecosystem dependencies, platform strategy and business-model experiments.
Summary
Six recurring areas were start-up collaboration networks, business-model innovation, digital platforms, digital ventures, entrepreneur profile and digital-innovation ecosystems.
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Platforms
Study strength: 3.5/5Information Systems Journal · 2023
For your marketing
Instrument partner engagement behaviors, not merely sign-ups or API calls.
Summary
Complementor engagement includes generating, networking, and other observable behaviors that change over time.
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Platforms
Study strength: 3.5/5Research Policy · 2023
For your marketing
Design stable, monetizable APIs and governance that attracts complementors without excessive lock-in.
Summary
Web APIs enable distributed innovation, decentralized governance and both cooperation and competition; they can support value capture.
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Developer experiencePlatformsProduct adoption
Study strength: 3.5/5Empirical Software Engineering · 2022
For your marketing
Use real developer questions to prioritize documentation, integrations, and onboarding for developer tools.
Summary
Surfaces recurring adoption topics and barriers discussed by developers around low-code platforms.
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Platforms
Study strength: 3.5/5MIS Quarterly Executive · 2022
For your marketing
Use the findings to guide ecosystem governance, integration priorities, contributor incentives, and standards/open-source strategy; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing different strategy playbooks for digital platform complementors. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Journal of the Knowledge Economy · 2022
For your marketing
Build R&D, training and external knowledge-sharing capacity alongside analytics and digital tooling.
Summary
Digital capacity positively related to innovation performance, with a stronger indirect effect through absorptive capacity.
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Developer experiencePlatforms
Study strength: 3.5/5Information & Management · 2022
For your marketing
Manage product portfolio breadth deliberately; account for quality trade-offs and spillovers.
Summary
Portfolio diversity negatively affects app quality, moderated by portfolio size; app popularity has within- and cross-category spillovers.
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Platforms
Study strength: 3.5/5Talaa : Journal of Islamic Finance · 2022
For your marketing
Use the findings to guide ecosystem governance, standards, network-effect strategy, and complementor incentives; validate in the founder’s market.
Summary
The emergence of waqf forum applications raises an issue that has to be immediately resolved, where the management of public funds requires sufficient transparency and the efficient access to it to continue to attract public attention. This study will discuss the extent to which digital actors manage waqf are in accordance with Waqf Core Principle (WCP). With the presence of WCP as part of the guide for the course of managerial principles, it should be the main consideration for every manager of.
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Platforms
Study strength: 4/5Journal of Systems and Software · 2021
For your marketing
Treat data products as ecosystems: define access, stewardship, reuse, and partner incentives.
Summary
Empirically characterizes open-data ecosystems as industry collaboration arrangements with reusable data and ecosystem roles.
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Platforms
Study strength: 3.5/5European Journal of Information Systems · 2020
For your marketing
Pair analytics deployment with process ownership and contextual change-management capacity.
Summary
The study examines how analytics interacts with contextual factors to drive process-innovation capability.
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Developer experiencePlatforms
Study strength: 3.5/5ACM/IEEE International Conference on Software Engineering · 2020
For your marketing
Define contribution pathways, company roles, and cross-firm governance early.
Summary
Commercial collaboration is substantial and structured across organizations rather than purely volunteer-driven.
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Platforms
Study strength: 3.5/5Electronic Markets · 2020
For your marketing
Choose sequencing, relationship-building and launch tactics explicitly when seeding both sides.
Summary
Platform entrants used varied strategic, relational and temporal approaches to address the chicken-and-egg problem.
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Platforms
Study strength: 3.5/5Electronic Markets · 2019
For your marketing
Align contracts, norms, and technical controls when designing platform participation.
Summary
Institutional arrangements explain governance choices beyond the market–hierarchy distinction.
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Platforms
Study strength: 3.5/5Journal of Business Research · 2019
For your marketing
Avoid one-size-fits-all analytics stacks; align data, skills, governance and context-specific use cases.
Summary
Four different configurations of analytics resources/context led to high performance; resource importance varied by context.
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Platforms
Study strength: 3.5/5Long Range Planning · 2019
For your marketing
Benchmark partners against ecosystem peers, not only internal KPIs.
Summary
A complementor’s relative standing in the ecosystem is associated with performance.
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Platforms
Study strength: 3.5/5Information & Management · 2019
For your marketing
Build analytics into sensing and operating routines rather than treating it as a standalone data platform.
Summary
Big-data analytics capability related to competitive performance through dynamic and operational capabilities.
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Platforms
Study strength: 3.5/5Journal of Business Research · 2019
For your marketing
Treat integrations, partner networks and simultaneous exploration/exploitation as strategic capabilities, not merely channel choices.
Summary
The paper examines how digital-platform capability, network capability and ambidexterity support entrepreneurial SMEs’ competition and performance.
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Platforms
Study strength: 3.5/5Journal of Global Information Technology Management · 2019
For your marketing
Segment platform policies and measure indirect network effects rather than assuming one governance model.
Summary
Platform heterogeneity and governance influence complementor product performance through network externalities.
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AdvertisingPlatforms
Study strength: 3.5/5Organization Science · 2019
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
Platform sponsors typically have both incentive and opportunity to manage the overall value of their ecosystems. Through selective promotion, a platform sponsor can reward successful complements, bring attention to underappreciated complements, and influence the consumer’s perception of the ecosystem’s depth and breadth. It can use promotion to induce and reward loyalty of powerful complement producers, and it can time such promotion to both boost sales during slow periods and reduce competitive.
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Platforms
Study strength: 3.5/5Proceedings of the 10th International Conference on Management of Digital EcoSystems · 2018
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing digital innovation in platform-based ecosystems. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Management Science · 2018
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
Suppose that a firm in charge of a business ecosystem is a firm in charge of a microeconomy. To achieve the highest growth rate, how open should that economy be? To encourage third-party developers, how long should their intellectual property interests last? We develop a sequential innovation model that addresses the trade-offs inherent in these two decisions: (i) Closing the platform increases the sponsor’s ability to charge for access, while opening the platform increases developer ability to.
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Platforms
Study strength: 3.5/5Academy of Management Proceedings · 2017
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing complementor strategy and platform performance. Detailed findings were not exposed in the fetched abstract.
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Developer experiencePlatforms
Study strength: 3.5/5Information Systems Research · 2017
For your marketing
Design policies and monetization that respect craft/professional identity as well as growth.
Summary
Indies manage competing professional and market logics while operating under Apple rules.
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Platforms
Study strength: 3.5/5Information Economics and Policy · 2017
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing two-sided platform competition with multihoming agents: an empirical study on the daily deals market. Detailed findings were not exposed in the fetched abstract.
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Developer experiencePlatforms
Study strength: 3.5/5Journal of Systems and Software · 2016
For your marketing
Use partner programs and entry governance to shape collaboration and ecosystem health.
Summary
Entry barriers, partnership models and platform domain affect app-developer relationship-network structure.
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Buyer behaviorDeveloper experiencePlatforms
Study strength: 3.5/52016 49th Hawaii International Conference on System Sciences (HICSS) · 2016
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing mobile application developers' platform choice model. Detailed findings were not exposed in the fetched abstract.
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Developer experiencePlatformsRetention
Study strength: 3.5/5Journal of Management Information Systems · 2015
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing platform desertion by app developers. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Strategic Management Journal · 2015
For your marketing
Measure active, valuable complements and usage—not just developer counts.
Summary
Unpaid complement production does not automatically translate into durable network effects or platform success.
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Developer experiencePlatformsProduct adoption
Study strength: 3.5/52013 IEEE International Conference on Software Maintenance · 2013
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing an empirical study of api stability and adoption in the android ecosystem. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Strategic Management Journal · 2013
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
Because the literature on platform competition emphasizes the role of network effects, it prescribes rapidly expanding a network of platform users and complementary applications to capture entire markets. We challenge the unconditional logic of a winner‐take‐all ( WTA ) approach by empirically analyzing the dominant strategies used to build and position platform systems in the U.S. video game industry. We show that when platform firms pursue two popular WTA strategies concurrently and with equal.
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Platforms
Study strength: 3.5/5Information Systems Journal · 2012
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
Abstract Prior research documents the significance of using platform boundary resources (e.g. application programming interfaces) for cultivating platform ecosystems through third‐party development. However, there are few, if any, theoretical accounts of this relationship. To this end, this paper proposes a theoretical model that centres on two drivers behind boundary resources design and use – resourcing and securing – and how these drivers interact in third‐party development. We apply the mode.
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Platforms
Study strength: 3.5/5Service Science · 2012
For your marketing
Map how an API marketplace changes partner roles before setting capture rules.
Summary
App stores transform value creation, roles, and collaboration in mobile services.
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Free trialsPlatforms
Study strength: 3.5/5European Journal of Operational Research · 2010
For your marketing
Use free trials when adoption/network effects can raise product value, not as a default for every segment.
Summary
Compares free-trial and no-trial product design under network effects and product uncertainty.
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Platforms
Study strength: 3.5/5Management Science · 2010
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
This paper studies two fundamentally distinct approaches to opening a technology platform and their different impacts on innovation. One approach is to grant access to a platform and thereby open up markets for complementary components around the platform. Another approach is to give up control over the platform itself. Using data on 21 handheld computing systems (1990–2004), I find that granting greater levels of access to independent hardware developer firms produces up to a fivefold accelerat.
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Platforms
Study strength: 3.5/5Research Policy · 2009
For your marketing
Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.
Summary
The fetched metadata identifies this peer-reviewed work as addressing the open kimono: how intel balances trust and power to maintain platform leadership. Detailed findings were not exposed in the fetched abstract.
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Platforms
Study strength: 3.5/5Management Science · 2005
For your marketing
Choose subsidized side and feature design jointly with expected cross-side response.
Summary
Product design and pricing must account for cross-side network effects.
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Platforms
Study strength: 3.5/5Information Systems Research · 2004
For your marketing
Instrument privacy expectations, disclosure, and control explicitly in product and procurement journeys.
Summary
Privacy concerns are multidimensional and predict privacy-related behavior, giving firms measurable signals beyond a single privacy attitude.
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Platforms
Study strength: 3.5/5Journal of Organizational Computing and Electronic Commerce. · 2003
For your marketing
Use a multi-factor adoption checklist spanning integration, partner dependence, readiness, and external pressure.
Summary
Synthesizes recurring technological, organizational, and interorganizational determinants of IOS adoption.
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Platforms
Study strength: 3.5/5Electronic Markets · 2020
For your marketing
Separate core product, APIs, complementor incentives, and governance rules in platform business-model design.
Summary
Platform ecosystems involve platform-owner, complementor, and user roles whose value creation and governance are interdependent.
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Platforms
Study strength: 3.5/5Devolving Control. Management Science · 2010
For your marketing
Choose APIs, certification, and extension rights as deliberate governance levers, not default generosity.
Summary
Opening a platform can attract innovation, but access and control must be balanced; openness has non-monotonic strategic effects.
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PlatformsProduct adoption
Study strength: 3.5/5Industrial Marketing Management · 2023
For your marketing
Segment platform onboarding: show network flexibility to SMEs and reduce integration complexity while quantifying strategic benefits for large accounts.
Summary
Finds 15 adoption configurations; SMEs are motivated by need for flexible/fluid partner networks, while large firms are propelled by strategic benefits and low complexity/adoption costs.
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Platforms
Study strength: 3.5/5MIS Quarterly · 2012
For your marketing
Design APIs, interoperability, partner programs, and defensible IP together; ecosystem participation can create value, but complementors need appropriation and downstream capabilities.
Summary
Joining a major platform ecosystem was associated with increased sales and a greater likelihood of IPO; effects were greater with stronger IP rights or downstream capabilities.
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Platforms
Study strength: 3.5/5Journal of Computer Information Systems · 2021
For your marketing
Build ICP and onboarding segments around readiness, resources, IT capability, and size; use the profile variables to anticipate implementation friction.
Summary
Adopter profiles are characterized using firm size, organizational readiness, financial resources, and IT expertise/infrastructure; the study offers implementation-oriented profiles.
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Platforms
Study strength: 3.5/5Information Systems Research · 2010
For your marketing
Treat APIs/architecture, governance rules, and ecosystem conditions as a coupled product strategy; revisit all three as the platform and complementor base grow.
Summary
Platform evolution should be understood through the interdependence of architecture, governance, and environmental dynamics rather than any one design choice.
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AIPlatformsPricing
Study strength: 3.5/5Journal of Business Research · 2022
For your marketing
Suggests testing reputation, platform/channel, history, and timing signals—not just feature lists—when building data-driven pricing models for software marketplaces or channel sales.
Summary
Platform choice and seller history are non-core signals that influence perceived customer value and pricing beyond core product attributes; machine learning can help SMEs predict cross-platform prices.
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Platforms
Study strength: 3.5/5Management Science · 2006
For your marketing
Segment enterprise adoption by assimilation stage and country context: sell readiness and infrastructure where initiation is the bottleneck, integration and workflow fit where routinization is the bottleneck, and tailor compliance and competitive positioning to market environment.
Summary
Competition positively affected initiation and adoption but negatively affected routinization; large firms had resource advantages at initiation but structural inertia later; regulatory environment mattered more in developing countries, while technology readiness was strongest in developing countries and technology integration strongest in developed countries.
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