Retention · Customer survey/behavioral empirical model testing antecedents of repeat purchase and retention.
Assessing customer retention in B2C electronic commerce: an empirical study
Journal of Database Marketing & Customer Strategy Management · 2016
Summary
Relationship quality, satisfaction/trust, and service experience were associated with continued e-commerce patronage.
For your marketing
Possible founder application
Use as a bounded example of assessing customer retention in b2c electronic commerce: an empirical study; compare its context and design with your own market before applying its result.
Reported result
What the study found
Relationship quality, satisfaction/trust, and service experience were associated with continued e-commerce patronage.
Research question
What the authors investigated
Assessing customer retention in B2C electronic commerce: an empirical study?
Design
Customer survey/behavioral empirical model testing antecedents of repeat purchase and retention.
Sample and setting
Consumers using a business-to-consumer e-commerce service.
Scope and transfer
Limitations to keep in view
Cross-sectional self-report and one e-commerce context limit causal inference and generalization across categories and countries. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
Crossref and the publisher DOI record identify a peer-reviewed empirical B2C e-commerce retention study. Publisher page was directly retrieved; detailed full-text methods were not independently verified.