Pricing · Comparative survey-based empirical modeling across subscription-service contexts.
A comparative investigation of factors affecting customer retention in the subscription economy
Heliyon · 2024
Summary
Perceived value, satisfaction, trust, and service quality were significant retention correlates, with relative importance varying by service type.
For your marketing
Possible founder application
Use as a bounded example of a comparative investigation of factors affecting customer retention in the subscription economy; compare its context and design with your own market before applying its result.
Reported result
What the study found
Perceived value, satisfaction, trust, and service quality were significant retention correlates, with relative importance varying by service type.
Research question
What the authors investigated
A comparative investigation of factors affecting customer retention in the subscription economy?
Design
Comparative survey-based empirical modeling across subscription-service contexts.
Sample and setting
Users of subscription-based digital services.
Scope and transfer
Limitations to keep in view
Self-selection, cross-sectional survey data, and broad service categories limit causal inference and lifecycle generalization. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
The directly fetched Elsevier/DOI record identifies a peer-reviewed Heliyon empirical customer-retention comparison. Publisher page was directly retrieved; detailed full-text methods were not independently verified.