B2B growth and sales · Empirical application/analysis of revenue-management strategies
B2B sales force productivity: applications of revenue management strategies to sales management
Judy A Siguaw, Sheryl E Kimes, Jule B Gassenheimer (2003). B2B sales force productivity: applications of revenue management strategies to sales management. Industrial Marketing Management. https://doi.org/10.1016/s0019-8501(02)00278-x.
Plain-English take
Evaluates how revenue-management ideas can be applied to improve B2B sales-force productivity. For your marketing: Use as a mechanism or sales-process design reference. Validate the relationship in your own deal size, buying committee and sales cycle.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Empirical application/analysis of revenue-management strategies
B2B sales-force productivity and sales-management decisions
Judged from the publisher-described design and comparison; inspect the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
Can revenue-management principles improve B2B sales-force productivity?
Design
Empirical application/analysis of revenue-management strategies
Sample and setting
B2B sales-force productivity and sales-management decisions
Reported result
What the study found
Evaluates how revenue-management ideas can be applied to improve B2B sales-force productivity.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Application evidence is strategy/context specific and does not identify a universal treatment effect.
Possible founder application
Use as a mechanism or sales-process design reference. Validate the relationship in your own deal size, buying committee and sales cycle.
Evidence access
Publisher record and abstract retrieved; consult the linked paper for full methods and tables.
Publisher DOI landing page identifies the exact title, authors, journal record and empirical-design sections/abstract: https://doi.org/10.1016/s0019-8501(02)00278-x Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.