Product adoption · Empirical survey model based on TOE/RBV; mediation analysis

Big data analytics adoption model for small and medium enterprises

Journal of Science and Technology Policy Management · 2020

Parisa Maroufkhani, Wan Khairuzzaman Wan Ismail, Morteza Ghobakhloo

Summary

Technological and organizational elements were more significant determinants of BDA adoption; adoption mediated effects of TOE contexts on SME performance and improved financial/market performance.

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Possible founder application

Prioritize technical fit and organizational capability in SME analytics offers, and connect adoption milestones to financial/market KPIs.

Reported result

What the study found

Technological and organizational elements were more significant determinants of BDA adoption; adoption mediated effects of TOE contexts on SME performance and improved financial/market performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical survey model based on TOE/RBV; mediation analysis

Sample and setting

SMEs; sample size not stated on fetched abstract page

Scope and transfer

Limitations to keep in view

Abstract page does not state sample size or geography; observational design limits causal claims.

Research sources

full_text

Study strength

4/5 Research record provides a clear design and context; apply the finding within its stated limits.

How this was assessed

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design transparency · 2/2

Based on the reported study design in the retrieved source.

Sample and setting · 1/1

The sample context is stated; a numerical count is preserved only when reported.

Outcome clarity · 1/1

The finding is summarized from publisher or article metadata.

Access for checking · 1/1

Full text was identified.

Double-blind? The retrieved publisher record does not establish whether participants or outcome assessors were blinded.

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