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J·BJon BishopIndependent growth marketer

Product adoption · Survey and structural equation modeling

Adoption of Big Data Analytics and Its Impact on Organizational Performance in Higher Education Mediated by Knowledge Management

Journal of Open Innovation: Technology, Market, and Complexity · 2021

Giulio Franz Marchena Sekli, Iván De La Vega

Summary

Compatibility, an adequate organizational data environment, and external support supported BDA adoption; adoption related positively to knowledge-management processes and performance.

For your marketing

Possible founder application

Demonstrate compatibility, data-governance readiness, and implementation support in analytics-product onboarding for institutions.

Reported result

What the study found

Compatibility, an adequate organizational data environment, and external support supported BDA adoption; adoption related positively to knowledge-management processes and performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Survey and structural equation modeling

Sample and setting

265 university members in Latin America

Scope and transfer

Limitations to keep in view

Single sector/region and cross-sectional survey; causal direction is not established.

Research sources

full_text

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