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J·BJon BishopIndependent growth marketer

Platforms · Mixed methods: fsQCA survey plus cases

Big data analytics and firm performance: Findings from a mixed-method approach

Journal of Business Research · 2019

Patrick Mikalef, Maria Boura, George Lekakos, John Krogstie

Summary

Four different configurations of analytics resources/context led to high performance; resource importance varied by context.

For your marketing

Possible founder application

Avoid one-size-fits-all analytics stacks; align data, skills, governance and context-specific use cases.

Reported result

What the study found

Four different configurations of analytics resources/context led to high performance; resource importance varied by context.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Mixed methods: fsQCA survey plus cases

Sample and setting

175 CIOs/IT managers in Greek firms plus three case studies

Scope and transfer

Limitations to keep in view

Greek organizational sample and configurational inference; cases are illustrative.

Research sources

abstract_only

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