Platforms · Mixed methods: fsQCA survey plus cases
Big data analytics and firm performance: Findings from a mixed-method approach
Journal of Business Research · 2019
Summary
Four different configurations of analytics resources/context led to high performance; resource importance varied by context.
For your marketing
Possible founder application
Avoid one-size-fits-all analytics stacks; align data, skills, governance and context-specific use cases.
Reported result
What the study found
Four different configurations of analytics resources/context led to high performance; resource importance varied by context.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Mixed methods: fsQCA survey plus cases
Sample and setting
175 CIOs/IT managers in Greek firms plus three case studies
Scope and transfer
Limitations to keep in view
Greek organizational sample and configurational inference; cases are illustrative.
Research sources
abstract_only