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J·BJon BishopIndependent growth marketer

Reviews · Quantitative empirical model

Big Data Analytics Capabilities and Innovation: The Mediating Role of Dynamic Capabilities and Moderating Effect of the Environment

British Journal of Management · 2019

Patrick Mikalef, Maria Boura, George Lekakos, John Krogstie

Summary

Dynamic capabilities mediated the relationship between big-data analytics capabilities and innovation, with environmental conditions moderating effects.

For your marketing

Possible founder application

Build sensing/seizing/reconfiguring routines around analytics and account for market dynamism when setting roadmap expectations.

Reported result

What the study found

Dynamic capabilities mediated the relationship between big-data analytics capabilities and innovation, with environmental conditions moderating effects.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative empirical model

Sample and setting

Firm respondents; sample details not stated in fetched abstract

Scope and transfer

Limitations to keep in view

Abstract-only here; sample and measures are not fully visible.

Research sources

abstract_only

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