Pricing · Empirical constant-returns-to-scale Data Envelopment Analysis with price as input and review-derived service attributes as outputs.
Innovative value-based price assessment in data-rich environments: Leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Technological Forecasting and Social Change · 2022
Summary
Online-review analytics can be embedded in a parsimonious DEA model to assess prices based on customer-perceived value using widely available internet data.
For your marketing
Possible founder application
Provides a concrete template for turning review, usage, support, and outcome data into relative value/price benchmarks for a data product or SaaS offer.
Reported result
What the study found
Online-review analytics can be embedded in a parsimonious DEA model to assess prices based on customer-perceived value using widely available internet data.
Research question
What the authors investigated
Can online-review measures of perceived value be embedded in an analytical model for assessing value-based prices?
Design
Empirical constant-returns-to-scale Data Envelopment Analysis with price as input and review-derived service attributes as outputs.
Sample and setting
364 hotels in Milan and Rome; attributes included staff, location, cleanliness, comfort, facilities, and free Wi‑Fi.
Scope and transfer
Limitations to keep in view
The sample is hospitality rather than B2B software, and the model assesses price efficiency/fit rather than demonstrating willingness-to-pay or causal profit effects.
Research sources
Fetched ScienceDirect publisher metadata and open abstract establish authors, DOI, method, sample, findings, and article availability. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.