Buyer behavior · Systematic literature review and propositions

Bridging the gap between B2B and B2C: Thought leadership in industrial marketing – A systematic literature review and propositions

Industrial Marketing Management · 2022

authors not exposed on fetched publisher page

Original paper ↗

Summary

Synthesizes thought-leadership knowledge and transfers relevant B2C insights to B2B marketing and sales.

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Possible founder application

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Reported result

What the study found

Synthesizes thought-leadership knowledge and transfers relevant B2C insights to B2B marketing and sales.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Systematic literature review and propositions

Sample and setting

Prior B2B/B2C thought-leadership research

Scope and transfer

Limitations to keep in view

Review conclusions depend on included literature; propositions need testing.

Research sources

abstract_only

Study strength

3.5/5 Abstract-level evidence is useful for framing questions; verify full methods before transfer.

How this was assessed

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design transparency · 2/2

Based on the reported study design in the retrieved source.

Sample and setting · 1/1

The sample context is stated; a numerical count is preserved only when reported.

Outcome clarity · 1/1

The finding is summarized from publisher or article metadata.

Access for checking · 0.5/1

Only abstract or bibliographic access was confirmed.

Double-blind? The retrieved publisher record does not establish whether participants or outcome assessors were blinded.

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