Buyer behavior · Online testing/field-experiment evidence on marketing information and growth (paper’s publisher page describes online testing/field experiment data).
Capturing Marketing Information to Fuel Growth
Journal of Marketing · 2021
Summary
The paper uses causal online-test evidence to study how marketing information can be captured and used for growth.
For your marketing
Possible founder application
Use as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
The paper uses causal online-test evidence to study how marketing information can be captured and used for growth.
Research question
What the authors investigated
How can firms capture marketing information and use it to fuel growth?
Design
Online testing/field-experiment evidence on marketing information and growth (paper’s publisher page describes online testing/field experiment data).
Sample and setting
Marketing-information/CRM setting described by publisher page; empirical tests use online testing/field-experiment data.
Scope and transfer
Limitations to keep in view
Publisher page excerpt available here does not expose all sample details; do not generalize beyond its tested settings.
Research sources
Publisher DOI page explicitly labels the contribution empirical and mentions online testing/field experiment data. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.