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J·BJon BishopIndependent growth marketer

Cloud computing · Mixed-methods investigation

Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation

MIS Quarterly · 2020

Xiao Xiao, Saonee Sarker, Ryan T. Wright, Suprateek Sarker, Babu John Mariadoss

Summary

Examines commitment and replacement dynamics in the B2B SaaS context.

For your marketing

Possible founder application

Design onboarding, migration, and renewal messaging around incumbent commitment and replacement friction.

Reported result

What the study found

Examines commitment and replacement dynamics in the B2B SaaS context.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Mixed-methods investigation

Sample and setting

Existing SaaS application users; publisher page

Scope and transfer

Limitations to keep in view

Abstract/page scope does not establish broader causal generalization.

Research sources

abstract_only

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