Buyer behavior · Bibliometric/systematic review of digital-servitization literature
Consolidating digital servitization research: A systematic review, integrative framework, and future research directions
Technological Forecasting and Social Change · 2023
Summary
Four themes dominate: aligning digitalization and servitization, value co-creation, platform strategy, and business-model innovation.
For your marketing
Possible founder application
Use the themes to frame platform, data, services and recurring-value strategy.
Reported result
What the study found
Four themes dominate: aligning digitalization and servitization, value co-creation, platform strategy, and business-model innovation.
Research question
What the authors investigated
What does accumulated digital-servitization research show about dominant themes and gaps?
Design
Bibliometric/systematic review of digital-servitization literature
Sample and setting
Published digital-servitization studies over roughly two decades.
Scope and transfer
Limitations to keep in view
Abstract-only evidence; the setting/design limits generalization beyond the studied context.
Research sources
Methods/results in the publisher full text