Buyer behavior · Meta-analysis of customer perceived-value research

Customer Perceived Value: A Comprehensive Meta-analysis

Journal of Service Research · 2024

Markus Blut, Damien Chaney, Renaud Lunardo, Rémi Mencarelli, Dhruv Grewal

Summary

Perceived value is multidimensional and consistently related to important customer outcomes, with effects depending on context and value dimensions.

For your marketing

Possible founder application

Measure functional, economic, emotional, and social value separately in pricing and positioning research.

Reported result

What the study found

Perceived value is multidimensional and consistently related to important customer outcomes, with effects depending on context and value dimensions.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Meta-analysis of customer perceived-value research

Sample and setting

Studies across service/consumer contexts; abstract-only

Scope and transfer

Limitations to keep in view

Abstract/page does not establish broad external validity.

Research sources

abstract_only

Study strength

3.5/5 Abstract-level evidence is useful for framing questions; verify full methods before transfer.

How this was assessed

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design transparency · 2/2

Based on the reported study design in the retrieved source.

Sample and setting · 1/1

The sample context is stated; a numerical count is preserved only when reported.

Outcome clarity · 1/1

The finding is summarized from publisher or article metadata.

Access for checking · 0.5/1

Only abstract or bibliographic access was confirmed.

Double-blind? The retrieved publisher record does not establish whether participants or outcome assessors were blinded.

Read the paper