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J·BJon BishopIndependent growth marketer

Product adoption · PRISMA systematic literature review

Determining the Factors Influencing Business Analytics Adoption at Organizational Level: A Systematic Literature Review

Big Data and Cognitive Computing · 2023

Omar Mohammed Horani, Ali Khatibi, Anas Ratib AL-Soud, Jacquline Tham, Ahmad Samed Al-Adwan

Summary

Technological, organizational, and environmental factors all shape organizational business-analytics adoption.

For your marketing

Possible founder application

Use TOE as a checklist for product-market discovery: technical fit, internal capabilities, and external pressure/support.

Reported result

What the study found

Technological, organizational, and environmental factors all shape organizational business-analytics adoption.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

PRISMA systematic literature review

Sample and setting

614 articles screened; 29 included studies

Scope and transfer

Limitations to keep in view

Review depends on included databases, search terms, and heterogeneous prior studies; it identifies associations rather than a single causal model.

Research sources

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