Product adoption · Instrument-development study with scale validation.
Development of an instrument to measure the perceptions of adopting an information technology innovation
Information Systems Research · 1991
Summary
Relative advantage, compatibility, ease of use, visibility, result demonstrability, image and voluntariness form useful adoption-belief measures.
For your marketing
Possible founder application
Use these constructs in discovery interviews and adoption surveys, especially demonstrable outcomes and compatibility.
Reported result
What the study found
Relative advantage, compatibility, ease of use, visibility, result demonstrability, image and voluntariness form useful adoption-belief measures.
Research question
What the authors investigated
How can perceptions of an IT innovation be measured reliably?
Design
Instrument-development study with scale validation.
Sample and setting
Information-system adopters; perceived innovation characteristics.
Scope and transfer
Limitations to keep in view
Scale development context and perceptual measures do not establish causal effects.
Research sources
Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.