Pricing · Conceptual paper / research synthesis and agenda
Digital service innovation in B2B markets
Journal of Service Management · 2024
Summary
IoT can turn physical resources into reconfigurable service products; intelligent automation can augment/automate service processes; and digital platforms provide technical/organizational infrastructure for integrating resources and stakeholders. The six proposed agenda themes are recurring revenue models, metaverse service innovation, scaling, ecosystem innovation, power/dependency and lock-in, and security/responsibility. For a founder, use this as a question to test in your own context, not a universal playbook.
For your marketing
Possible founder application
Treat this as evidence for the specific pricing and monetization question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Reported result
What the study found
IoT can turn physical resources into reconfigurable service products; intelligent automation can augment/automate service processes; and digital platforms provide technical/organizational infrastructure for integrating resources and stakeholders. The six proposed agenda themes are recurring revenue models, metaverse service innovation, scaling, ecosystem innovation, power/dependency and lock-in, and security/responsibility.
Research question
What the authors investigated
How do IoT, intelligent automation, and digital platforms reshape the offering, process, and ecosystem dimensions of service innovation in B2B markets, and what research priorities follow?
Design
Conceptual techno-demarcation framework synthesizing service-innovation literature and mapping three signature technologies across service offering, service process, and service ecosystem dimensions.
Sample and setting
B2B markets broadly, including manufacturing and professional-service industries; no empirical respondent or organizational sample (not applicable to this conceptual paper).
Scope and transfer
Limitations to keep in view
As a conceptual paper, it does not estimate effects or validate the framework with primary data. The authors frame the agenda as priorities for future empirical work; applicability across industries and technologies therefore remains to be tested.
Research sources
Direct author-hosted full-text PDF reports the title, authors, DOI, paper type, purpose, design, findings, and agenda. Evidence strength: strong for the conceptual claims; no empirical effect/sample claims are made. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.