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J·BJon BishopIndependent growth marketer

Buyer behavior · Empirical SME study; design not stated in fetched abstract

Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?

Telecommunications Policy · 2019

Harry Bouwman, Shahrokh Nikou, Mark de Reuver

Summary

Business-model innovation practices were examined as mechanisms through which digitalizing SMEs can improve performance.

For your marketing

Possible founder application

Connect digital feature work to explicit business-model changes and performance metrics, not adoption counts alone.

Reported result

What the study found

Business-model innovation practices were examined as mechanisms through which digitalizing SMEs can improve performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical SME study; design not stated in fetched abstract

Sample and setting

Digitalizing SMEs; sample context/size not stated in fetched abstract

Scope and transfer

Limitations to keep in view

Sample and design details unavailable in fetched abstract; avoid treating associations as causal.

Research sources

abstract_only

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