Free trials · Empirical observational analysis of Google Play app-market data, comparing freemium and paid strategies and app performance.
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play
Journal of Management Information Systems · 2014
Summary
Freemium strategy is evaluated empirically as a way to attract users and monetize mobile apps, with effects varying by app characteristics.
For your marketing
Possible founder application
Use this study to frame a pricing or packaging hypothesis and define outcomes to measure; estimate effects with your own customer mix and willingness-to-pay evidence.
Reported result
What the study found
Freemium strategy is evaluated empirically as a way to attract users and monetize mobile apps, with effects varying by app characteristics.
Research question
What the authors investigated
How does freemium pricing affect mobile-app adoption and monetization?
Design
Empirical observational analysis of Google Play app-market data, comparing freemium and paid strategies and app performance.
Sample and setting
Google Play mobile apps; app-market rankings/download or revenue outcomes.
Scope and transfer
Limitations to keep in view
Observational marketplace data and one app store limit causal interpretation and generalization to other platforms/categories.
Research sources
Publisher record labels it an empirical Google Play study and provides the exact authors, journal, and DOI. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.