Email Marketing as a Tool for Strategic Persuasion

For your marketing

Possible founder application

Use to shape a locally controlled channel or message test; account for audience, timing and attribution limits before reallocating budget.

Reported result

What the study found

Email can operate as a strategic persuasion tool; response depends on message strategy rather than sending alone.

Research question

What the authors investigated

How can email marketing be used strategically to persuade customers?

Design

Empirical analysis of email marketing campaigns examining strategic persuasion and campaign response.

Sample and setting

Commercial email recipients/campaigns in the study’s field setting.

Scope and transfer

Limitations to keep in view

Campaign and audience context limit causal generalization; email outcomes may be short-run engagement rather than lifetime value.

Research sources

SAGE publisher page identifies authors, journal, and article; article is indexed as empirical email-marketing research. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.