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J·BJon BishopIndependent growth marketer

AI · Abstract-supported quantitative empirical study

Employees’ change in perception when artificial intelligence integrates with human resource management: a mediating role of AI-tech trust

Benchmarking: An International Journal · 2025

Meenal Arora, Amit Mittal

Summary

Perceptions of AI’s effects on talent acquisition, training/development, performance assessment and pay/rewards predicted adoption intention; AI-tech trust positively mediated the tested relationships. For a founder, use this as a question to test in your own context, not a universal playbook.

For your marketing

Possible founder application

Treat this as evidence for the specific customer behavior and adoption question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.

Reported result

What the study found

Perceptions of AI’s effects on talent acquisition, training/development, performance assessment and pay/rewards predicted adoption intention; AI-tech trust positively mediated the tested relationships.

Research question

What the authors investigated

How do employees’ perceptions of AI-enabled changes in HR functions affect intention to adopt AI, and does AI-tech trust mediate the relationships?

Design

Cross-sectional survey of HR professionals; two-step PLS-SEM.

Sample and setting

264 HR professionals from Indian e-commerce organizations.

Scope and transfer

Limitations to keep in view

Cross-sectional, India/e-commerce-specific sample; self-report and nonprobability concerns are not detailed in the accessible abstract, so editorial review is required.

Research sources

Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.

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