Customer behavior and adoption · Abstract-supported quantitative empirical study
Harnessing the power of artificial intelligence (AI): a paradigm shift in HRM practices for employee sustainable performance
Ying Sin Chin, Abang Azlan Mohamad, May Chiun Lo (2026). Global Knowledge, Memory and Communication.
Plain-English take
Three of five hypotheses were supported: AI adoption positively related to sustainable employee performance; HRM practices and digital culture also positively related to performance; AI did not moderate the HRM–performance link and AI adoption was not associated with digital culture. For a founder, use this as a question to test in your own context, not a universal playbook.
How much weight to give this
2.5/5 Exploratory evidence; interpret cautiously
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
The described design supports the question, but it does not establish causal effects beyond the reported setting.
The accessible source does not report a usable sample size.
The comparison structure is limited or depends on the paper's model/context.
Only publisher abstract/metadata was retrieved; full methods and robustness could not be checked.
Double-blind? Blinding was not established from the captured source; it may not apply to this study design.
Research question
What the authors investigated
How do AI adoption, organizational digital culture and HRM practices relate to sustainable employee performance in Malaysian luxury hotels?
Design
Quantitative questionnaire study; psychometric validation; SPSS 28 and SmartPLS 4 analysis.
Sample and setting
Luxury hotels in Malaysia; the accessible abstract does not report the respondent n.
Reported result
What the study found
Three of five hypotheses were supported: AI adoption positively related to sustainable employee performance; HRM practices and digital culture also positively related to performance; AI did not moderate the HRM–performance link and AI adoption was not associated with digital culture.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Cross-sectional Malaysian luxury-hotel focus; authors call for longitudinal, cross-sector and cross-country comparisons.
Possible founder application
Treat this as evidence for the specific customer behavior and adoption question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Evidence access
Publisher abstract/metadata retrieved; full text not reviewed
Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.