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J·BJon BishopIndependent growth marketer

Product adoption · Quantitative survey; structural equation modeling

Espoused organizational culture values as antecedents of internet technology adoption in an emerging economy

Information & Management · 2019

Authors not stated on fetched abstract page

Summary

Examines espoused organizational culture as an antecedent of Internet-technology adoption.

For your marketing

Possible founder application

Assess culture and internal readiness before scaling enterprise tools.

Reported result

What the study found

Examines espoused organizational culture as an antecedent of Internet-technology adoption.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative survey; structural equation modeling

Sample and setting

Individuals in a government agency in India.

Scope and transfer

Limitations to keep in view

Government-agency and cross-sectional context; abstract-only evidence.

Research sources

abstract_only

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