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J·BJon BishopIndependent growth marketer

Buyer behavior · Qualitative semi-structured founder interviews

From digitalized start-up to scale-up: Opening the black box of scaling in digitalized firms towards a scaling process framework

Technological Forecasting and Social Change · 2024

Claire Mula, Nora Zybura, Thomas Hipp

Summary

Scaling combines internal activities, priorities and trade-offs; four priorities/tensions emerge, and dynamic capabilities help balance them.

For your marketing

Possible founder application

Treat scale-up as capability/process redesign: define priorities, surface trade-offs and deliberately build dynamic capabilities.

Reported result

What the study found

Scaling combines internal activities, priorities and trade-offs; four priorities/tensions emerge, and dynamic capabilities help balance them.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Qualitative semi-structured founder interviews

Sample and setting

Founders of digitalized scale-ups; sample size not stated in fetched abstract

Scope and transfer

Limitations to keep in view

Qualitative founder account; sample size and sector composition are not stated in the abstract.

Research sources

abstract_only

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