Advertising · Large-scale randomized in-vivo social-network experiment with peer-effect estimation.
Identifying Influential and Susceptible Members of Social Networks
Science · 2012
Summary
Influence and susceptibility varied systematically by age, gender, and marital status; network position and individual traits jointly predicted product adoption contagion.
For your marketing
Possible founder application
Use as a bounded example of identifying influential and susceptible members of social networks; compare its context and design with your own market before applying its result.
Reported result
What the study found
Influence and susceptibility varied systematically by age, gender, and marital status; network position and individual traits jointly predicted product adoption contagion.
Research question
What the authors investigated
Identifying Influential and Susceptible Members of Social Networks?
Design
Large-scale randomized in-vivo social-network experiment with peer-effect estimation.
Sample and setting
Approximately 12 million Facebook users and adoption of a commercial Facebook application.
Scope and transfer
Limitations to keep in view
The application, platform, and period are specific; peer effects may differ for other products, platforms, and social-network behaviors. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
The directly fetched Science DOI page states that the study used large-scale in-vivo randomized experimentation with a representative sample of 12 million Facebook users. Publisher page was directly retrieved; detailed full-text methods were not independently verified.