Buyer behavior · Empirical comparative studies testing a model of mobile-service intention across four services.
Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Journal of the Academy of Marketing Science · 2005
Summary
The four-service empirical results supported motivational influences on intention; the relative importance of antecedents differed across services.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
The four-service empirical results supported motivational influences on intention; the relative importance of antecedents differed across services.
Research question
What the authors investigated
Which motivational, technology- and user-related antecedents explain intentions across mobile services?
Design
Empirical comparative studies testing a model of mobile-service intention across four services.
Sample and setting
Consumers considering/using four mobile services.
Scope and transfer
Limitations to keep in view
The outcome is primarily intention and the services are mobile-specific; cross-sectional service comparisons do not identify causal onboarding effects.
Research sources
SAGE publisher abstract says the article develops and tests a model and reports empirical studies of four mobile services. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.