Customer behavior and adoption · Empirical comparative studies testing a model of mobile-service intention across four services.
Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Herlaug Nysveen, Per Egil Pedersen, Helge Thorbjørnsen (2005). Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons. Journal of the Academy of Marketing Science. https://doi.org/10.1177/0092070305276149.
Plain-English take
The four-service empirical results supported motivational influences on intention; the relative importance of antecedents differed across services. For your marketing: Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Empirical comparative studies testing a model of mobile-service intention across four services.
Consumers considering/using four mobile services.
Judged from the publisher-described design and comparison; consult the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
Which motivational, technology- and user-related antecedents explain intentions across mobile services?
Design
Empirical comparative studies testing a model of mobile-service intention across four services.
Sample and setting
Consumers considering/using four mobile services.
Reported result
What the study found
The four-service empirical results supported motivational influences on intention; the relative importance of antecedents differed across services.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
The outcome is primarily intention and the services are mobile-specific; cross-sectional service comparisons do not identify causal onboarding effects.
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Evidence access
Publisher record and abstract retrieved; consult the linked paper for full methods and tables.
SAGE publisher abstract says the article develops and tests a model and reports empirical studies of four mobile services. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.