Platforms · Scale-development and causal-model empirical study.
Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research · 2004
Summary
Privacy concerns are multidimensional and predict privacy-related behavior, giving firms measurable signals beyond a single privacy attitude.
For your marketing
Possible founder application
Instrument privacy expectations, disclosure, and control explicitly in product and procurement journeys.
Reported result
What the study found
Privacy concerns are multidimensional and predict privacy-related behavior, giving firms measurable signals beyond a single privacy attitude.
Research question
What the authors investigated
What dimensions constitute internet users’ privacy concerns and how do they affect behavior?
Design
Scale-development and causal-model empirical study.
Sample and setting
Internet users; privacy concern measurement.
Scope and transfer
Limitations to keep in view
Consumer internet context; self-report and cross-sectional limits.
Research sources
Publisher abstract/metadata supports the study design, context, and reported finding.