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J·BJon BishopIndependent growth marketer

Buyer behavior · PLS path modeling

IT impact on open innovation performance: Insights from a large-scale empirical investigation

Decision Support Systems · 2023

Ana Castillo, Laura Ruiz, Jose Benitez, Florian Schuberth, Rafael Reina

Summary

IT resource investment enabled open-innovation initiatives, which improved open product and process innovation performance.

For your marketing

Possible founder application

Use IT to make external collaboration executable, then measure product/process outcomes from open innovation.

Reported result

What the study found

IT resource investment enabled open-innovation initiatives, which improved open product and process innovation performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

PLS path modeling

Sample and setting

1,127 Spanish large firms (>250 employees)

Scope and transfer

Limitations to keep in view

Large-firm Spanish sample; investment measures and observational design limit generalization to startups.

Research sources

abstract_only

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