Market orientation, positioning strategy and brand performance

For your marketing

Possible founder application

Link positioning choices to systematic customer intelligence and competitive response.

Reported result

What the study found

Examines links among market orientation, positioning strategy, and brand performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical market-orientation study

Sample and setting

Firms and brand-performance outcomes; abstract-only

Scope and transfer

Limitations to keep in view

Abstract-only; sector and sample details unavailable.

Research sources

abstract_only