Buyer behavior · Longitudinal/repeated-measures empirical model of customer perceptions following failure and recovery.
Modeling Customer Perceptions of Complaint Handling over Time: The Effects of Perceived Justice on Satisfaction and Intent
Journal of Retailing · 2002
Summary
Perceived justice affects satisfaction and behavioral intent following failure/recovery; satisfaction partially mediates effects of justice on word of mouth and intent.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Perceived justice affects satisfaction and behavioral intent following failure/recovery; satisfaction partially mediates effects of justice on word of mouth and intent.
Research question
What the authors investigated
How do perceived justice and satisfaction evolve after complaint handling, and how do they shape intent?
Design
Longitudinal/repeated-measures empirical model of customer perceptions following failure and recovery.
Sample and setting
Customers evaluating service or product failures and organizational recovery over time.
Scope and transfer
Limitations to keep in view
The accessible publisher abstract describes a model but not a randomized intervention; the context is complaint/failure episodes, so SaaS onboarding or ongoing usage is not directly observed.
Research sources
ScienceDirect result describes the paper as a model of perceived justice on satisfaction and intent following failure and recovery. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.