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J·BJon BishopIndependent growth marketer

AI · Qualitative in-depth interview study using open and axial coding, literature triangulation, and a researcher focus-group card sort.

Ready or Not, AI Comes- An Interview Study of Organizational AI Readiness Factors

Business & Information Systems Engineering · 2021

Jan Jöhnk, Malte Weißert, Katrin Wyrtki

Summary

Five readiness categories were identified-strategic alignment, resources, knowledge, culture, and data-with 18 factors and 58 illustrative indicators; readiness is purpose- and context-specific and should be assessed continuously.

For your marketing

Possible founder application

Use the five categories as a pre-sales or implementation-readiness checklist: align the AI use case to strategy, budget data and skills, build an adoption culture, and define measurable readiness gates.

Reported result

What the study found

Five readiness categories were identified-strategic alignment, resources, knowledge, culture, and data-with 18 factors and 58 illustrative indicators; readiness is purpose- and context-specific and should be assessed continuously.

Research question

What the authors investigated

What factors and actionable indicators constitute organizational readiness for adopting AI?

Design

Qualitative in-depth interview study using open and axial coding, literature triangulation, and a researcher focus-group card sort.

Sample and setting

25 purposively selected AI experts across different adoption stages, industries, organizational sizes, and user/provider contexts.

Scope and transfer

Limitations to keep in view

The evidence is qualitative and based on expert informants rather than a probability sample of adopting firms; the authors present it as an initial conceptualization and note the need for further validation.

Research sources

Fetched Springer publisher page establishes title, authors, journal, DOI, abstract, 25-expert interview design, categories, and indicators; page identifies the article as CC BY/open access. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.

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