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J·BJon BishopIndependent growth marketer

Cloud computing · Expert elicitation plus fuzzy AHP using linguistic preference relations

The adoption of software-as-a-service (SaaS): ranking the determinants

Journal of Enterprise Information Management · 2015

Fariba Safari, Narges Safari, Alireza Hasanzadeh

Summary

The study ranks SaaS-adoption criteria using TOE and diffusion-of-innovation foundations; perceived determinants differ in importance.

For your marketing

Possible founder application

Use ranked decision criteria to structure SaaS comparison pages, trials, procurement collateral, and enterprise qualification.

Reported result

What the study found

The study ranks SaaS-adoption criteria using TOE and diffusion-of-innovation foundations; perceived determinants differ in importance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Expert elicitation plus fuzzy AHP using linguistic preference relations

Sample and setting

22 university experts; 30 IT professionals in 15 IT enterprises that had adopted SaaS

Scope and transfer

Limitations to keep in view

Judgment-based ranking and small purposive samples; not a representative adoption-rate study.

Research sources

full_text

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