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J·BJon BishopIndependent growth marketer

Buyer behavior · Survey plus secondary objective performance measures

The dark side of buyer–supplier relationships: A social capital perspective

Journal of Operations Management · 2015

Makkonen, H., Saarikorpi, M.

Summary

Social capital has an inverted-curvilinear relationship with performance: too little or too much can hurt objectivity and enable opportunism.

For your marketing

Possible founder application

Balance partnership depth with governance, independent measurement and exit options.

Reported result

What the study found

Social capital has an inverted-curvilinear relationship with performance: too little or too much can hurt objectivity and enable opportunism.

Research question

What the authors investigated

When does relationship embeddedness help or harm buyer performance?

Design

Survey plus secondary objective performance measures

Sample and setting

Buyer–supplier relationships.

Scope and transfer

Limitations to keep in view

Abstract-only evidence; the setting/design limits generalization beyond the studied context.

Research sources

Publisher abstract

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