Buyer behavior · Survey plus secondary objective performance measures
The dark side of buyer–supplier relationships: A social capital perspective
Journal of Operations Management · 2015
Summary
Social capital has an inverted-curvilinear relationship with performance: too little or too much can hurt objectivity and enable opportunism.
For your marketing
Possible founder application
Balance partnership depth with governance, independent measurement and exit options.
Reported result
What the study found
Social capital has an inverted-curvilinear relationship with performance: too little or too much can hurt objectivity and enable opportunism.
Research question
What the authors investigated
When does relationship embeddedness help or harm buyer performance?
Design
Survey plus secondary objective performance measures
Sample and setting
Buyer–supplier relationships.
Scope and transfer
Limitations to keep in view
Abstract-only evidence; the setting/design limits generalization beyond the studied context.
Research sources
Publisher abstract