Reviews · Systematic review of online-review research.
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems
Journal of Macromarketing · 2022
Summary
Reviews affect information effectiveness, customer outcomes, firms’ responses, and broader marketing-system information flows.
For your marketing
Possible founder application
Map review programs to information quality, customer welfare, and firm response—not just lead volume.
Reported result
What the study found
Reviews affect information effectiveness, customer outcomes, firms’ responses, and broader marketing-system information flows.
Research question
What the authors investigated
What roles do online reviews play in marketing-system information flows and outcomes?
Design
Systematic review of online-review research.
Sample and setting
Review literature across marketing-system levels.
Scope and transfer
Limitations to keep in view
Review scope and included-study heterogeneity constrain causal conclusions.
Research sources
Publisher abstract/metadata supports the study design, context, and reported finding.