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J·BJon BishopIndependent growth marketer

Platforms · Cross-sectional empirical firm-level study using a unique international dataset; an integrative diffusion model was tested across three assimilation stages and compared across developed/developing-country subsamples.

The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business

Management Science · 2006

Kevin Zhu, Kenneth L. Kraemer, Sean Xu

Summary

Competition positively affected initiation and adoption but negatively affected routinization; large firms had resource advantages at initiation but structural inertia later; regulatory environment mattered more in developing countries, while technology readiness was strongest in developing countries and technology integration strongest in developed countries.

For your marketing

Possible founder application

Segment enterprise adoption by assimilation stage and country context: sell readiness and infrastructure where initiation is the bottleneck, integration and workflow fit where routinization is the bottleneck, and tailor compliance and competitive positioning to market environment.

Reported result

What the study found

Competition positively affected initiation and adoption but negatively affected routinization; large firms had resource advantages at initiation but structural inertia later; regulatory environment mattered more in developing countries, while technology readiness was strongest in developing countries and technology integration strongest in developed countries.

Research question

What the authors investigated

How do technological, organizational, and environmental contexts influence firms' progression through initiation, adoption, and routinization of e-business, and how do these effects differ between developed and developing countries?

Design

Cross-sectional empirical firm-level study using a unique international dataset; an integrative diffusion model was tested across three assimilation stages and compared across developed/developing-country subsamples.

Sample and setting

1,857 firms in 10 countries, studying firm-level e-business assimilation.

Scope and transfer

Limitations to keep in view

Observational cross-sectional international firm data support associations rather than definitive causal effects; country subsamples and the e-business context may not generalize to every modern SaaS or data-product category.

Research sources

INFORMS publisher page provides title, authors, journal, DOI, pages, abstract, 1,857-firm/10-country sample and findings: https://pubsonline.informs.org/doi/10.1287/mnsc.1050.0487; accessible record: https://escholarship.org/uc/item/61x575z7 Firecrawl research job 01a14371-854f-71aa-ba3d-455ec397717d returned this citation and metadata.

Additional research source ↗

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