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J·BJon BishopIndependent growth marketer

Platforms · Empirical study

The role of data network effects for multihoming complements

Electronic Markets · 2025

Clarissa Knorr, Matthias Erath, Julie Saesen, Bastian Kindermann, Steffen Strese

Summary

Data network effects influence whether complements can profitably multihome.

For your marketing

Possible founder application

Offer data portability or unique data value carefully; data can both attract and lock in complements.

Reported result

What the study found

Data network effects influence whether complements can profitably multihome.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical study

Sample and setting

Digital-platform complementors and multihoming

Scope and transfer

Limitations to keep in view

Recent study and context-specific data effects.

Research sources

abstract_only

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