Developer experience · Empirical dual-model study of relationship continuance, distinguishing dedication-based and constraint-based mechanisms; antecedents, affective intervening variables and continued participation were modeled from interorganizational-exchange theory.
Third-party mobile app developers’ continued participation in platform-centric ecosystems: An empirical investigation of two different mechanisms
International Journal of Information Management · 2016
Summary
The study identifies and empirically investigates two contrasting routes to continued participation: genuine desire/dedication and need/constraint; it argues platform owners must manage the exchange relationship from developers' perspective to retain them.
For your marketing
Possible founder application
Use this study as a bounded example related to third-party mobile app developers’ continued participation in platform-centric ecosystems: an empirical investigation of two different mechanisms; evaluate whether its customers, intervention and outcome match your own context.
Reported result
What the study found
The study identifies and empirically investigates two contrasting routes to continued participation: genuine desire/dedication and need/constraint; it argues platform owners must manage the exchange relationship from developers' perspective to retain them.
Research question
What the authors investigated
What does third-party mobile app developers’ continued participation in platform-centric ecosystems: an empirical investigation of two different mechanisms show about customer behavior or marketing outcomes?
Design
Empirical dual-model study of relationship continuance, distinguishing dedication-based and constraint-based mechanisms; antecedents, affective intervening variables and continued participation were modeled from interorganizational-exchange theory.
Sample and setting
Third-party mobile-app developers participating in platform-centric ecosystems; continuation of affiliation with a platform owner is the outcome.
Scope and transfer
Limitations to keep in view
Conservative inference: the evidence concerns third-party mobile developers and self-reported continuance mechanisms, so applicability to SaaS complementors or behavioral retention should be tested rather than assumed. Full-text methods and correction history were not independently checked.
Research sources
Study metadata and reported results were cross-checked against a direct publisher-page retrieval; detailed full-text methods were not reviewed.