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J·BJon BishopIndependent growth marketer

Developer experience · Qualitative study

Logic Pluralism in Mobile Platform Ecosystems: A Study of Indie App Developers on the iOS App Store

Information Systems Research · 2017

Yixin Qiu, Anandasivam Gopal, Il-Horn Hann

Summary

Indies manage competing professional and market logics while operating under Apple rules.

For your marketing

Possible founder application

Design policies and monetization that respect craft/professional identity as well as growth.

Reported result

What the study found

Indies manage competing professional and market logics while operating under Apple rules.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Qualitative study

Sample and setting

Indie iOS developers

Scope and transfer

Limitations to keep in view

Indie iOS context.

Research sources

abstract_only

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