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J·BJon BishopIndependent growth marketer

AI · PRISMA systematic review of five databases (EBSCOhost, Embase, Inspec, Scopus, Web of Science).

What factors contribute to the acceptance of artificial intelligence? A systematic review

Telematics and Informatics · 2022

Sage Kelly, Sherrie-Anne Kaye, Oscar Oviedo-Trespalacios

Summary

Perceived usefulness, performance expectancy, attitudes, trust, and effort expectancy positively predicted intention, willingness, and use across industries; in some cultural contexts human contact could not be replaced.

For your marketing

Possible founder application

Prioritize measurable usefulness and performance value, low effort, trust, and appropriate human contact in adoption experiments; do not treat stated intent as equivalent to sustained usage.

Reported result

What the study found

Perceived usefulness, performance expectancy, attitudes, trust, and effort expectancy positively predicted intention, willingness, and use across industries; in some cultural contexts human contact could not be replaced.

Research question

What the authors investigated

What research designs, theories, industries, and factors explain user acceptance of AI technologies?

Design

PRISMA systematic review of five databases (EBSCOhost, Embase, Inspec, Scopus, Web of Science).

Sample and setting

7,912 records identified; 60 studies included, spanning multiple industries and contexts; acceptance was behavioral intention or willingness to use, buy, or try AI.

Scope and transfer

Limitations to keep in view

Most reviewed studies relied on self-reported data; 31 did not define AI and 38 did not define it for participants; the authors call for naturalistic validation.

Research sources

Publisher abstract and methodology sections support the database search, 60-study sample, predictors, definitional gaps, self-report limitation, and naturalistic-research recommendation. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.

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