Define what a referral test should measure

Hi,

Before planning a referral offer, define who would refer whom and why the introduction would be useful.

For a developer platform, a user might recommend the product to a colleague, another team or someone in a community. Those introductions have different contexts and approval paths. Record the intended audience rather than treating every introduction as equally useful.

The referral customer-value study profile offers further reading on customer value after referral acquisition. Inspect its design and bank-customer context before applying an idea to your product. It does not provide a forecast for a developer referral program.

Use the measurement plan to define a referred account, evaluation, first useful result and later outcome. Keep observations separate from causal claims, especially when people choose whether to refer or accept an introduction.

This week, write one bounded referral hypothesis and the records needed to assess customer fit. Include the conditions that would make you stop or revise the offer.

Jon