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J·BJon BishopIndependent growth marketer

COURSE READING AND WORKSHEETS

SaaS discovery call guide and decision record

Use this to prepare an openly commercial conversation. Adapt the prompts to the buyer's answers. The example is fictional.

Preparation

  • Call owner and date:
  • Buyer context and source:
  • Confirmed facts:
  • Assumptions to check:
  • Purpose and buyer's question:
  • Product requirements that determine fit:

Conversation prompts

  1. What would make this discussion useful for you?
  2. Walk me through the last occurrence of the problem.
  3. What did each person or system do?
  4. What were the consequences?
  5. Why consider changing the process now?
  6. What happens if the current process continues?
  7. Which environment or capability requirements are essential?
  8. Who would participate in evaluating and approving a change?
  9. What would need to happen after a successful evaluation?
  10. Which remaining question should we answer next?

Decision record

FieldConfirmed factUnknown or interpretationEvidence or follow-up owner
Workflow and current alternativeFill inFill inFill in
Problem and consequenceFill inFill inFill in
Priority and triggerFill inFill inFill in
Compatibility requirementsFill inFill inFill in
Users and evaluation participantsFill inFill inFill in
Purchase or review routeFill inFill inFill in
Offer terms discussedFill inFill inFill in

Mutual next action

  • Buyer question to answer:
  • Recommended action: demo, compatibility check, scoped evaluation, resource, or stop:
  • Buyer contribution:
  • Our contribution:
  • Owner on each side:
  • Agreed date or review condition:
  • Evidence that will inform the decision:
  • Reason to stop, if applicable:

Fictional next action: the buyer supplies a sanitized description of a webhook-to-ticket workflow; the seller demonstrates a supported sample; both assess whether the output provides the required investigation context. Inputs, access, and capability must be confirmed rather than assumed.

Recap

  • Our understanding, corrected by the buyer:
  • Relevant requirements and limits:
  • Unresolved questions:
  • Promised work:
  • Agreed next action:
  • Receiving owner if responsibility changes:

Do not convert interest into an assumed purchase commitment. Keep relevant context while excluding unnecessary personal information.

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