Make your product easier to try
Work on the journey from a first impression to a first useful result.
The growth marketing library
A better starting point
for your next growth move.
Tools to work through a decision. Examples to learn from. Templates to make your own.
I’ve brought together practical resources for founders growing developer tools, data products, and AI products. Find what you need, then put it to work.
01 / Find your way in
What are you working on?
You don’t need to know which resource format you need. Start with the work in front of you.
Find your next growth move
Clarify the message, find your audience, and plan a test you can learn from.
Put AI to work in marketing
Start with a specific task, useful inputs, and a way to review the output.
02 / From question to working output
Less blank page.
More useful next step.
Use a focused check, calculator, or worksheet to organize the decision you need to make.
Explore all growth tools →Work backward from your revenue goal
Turn your assumptions into a reverse funnel and see what the plan requires.
Decide what marketing help you need
Work through your stage, constraints, and priorities before scoping the role.
Give your README a clearer structure
Start with a working outline and adapt the Markdown to your product.
03 / Explore in depth
There’s a collection for that.
Real examples, source-linked research, and original resources. Go deeper into the subject you’re working on.
README & docs examples
Annotated developer-product examples, with patterns and tradeoffs to learn from.
Website examples
See how technical products explain their value, pricing, and customer proof.
Distribution opportunities
Find newsletters, communities, launch platforms, and sponsorship routes.
AI marketing skills
Product-specific skills for developer-tool and data-product marketing.
AI marketing workflows
Task guides with inputs, prompts, and review steps you can put to use.
Marketing templates
Original downloadable briefs, worksheets, checklists, and planning kits.
Marketing software
Compare tools for research, analytics, content, email, and operations.
Marketing data sources
Find demand signals, research datasets, and the limits of each source.
Scientific marketing studies
Explore research findings alongside their methods and limitations.
llms.txt examples
Explore documentation indexes and agent-facing files with source evidence.
04 / Build your understanding
Understand the thinking.
Then apply it.
Go beyond a single task with in-depth guides and focused email courses on websites, developer onboarding, growth experiments, and marketing support.
Explore guides & courses →Work directly with me
Want a hand putting it together?
I can help you choose the priorities, work through the decisions, and turn the plan into marketing that ships.