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J·BJon BishopIndependent growth marketer
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Free founder tool

First Marketing Hire Decision Tool

Find the marketing support your startup needs next.

Marketing Hiring Planner

Choose one task

Each mode works independently. Checks retrieve explicit public signals; worksheets organize your observations. None verifies conversion performance or how a model understands your product.

Your current situation

The recommendation uses visible rules—not an opaque AI judgment. Change answers to compare.

How the rules work

Unclear customer fit points to discovery. A proven channel with an execution constraint points to a specialist. Established activity can justify a generalist; strategy needs with a capable team can point to fractional leadership. Limited budget or management time calls for a smaller defined scope.

This framework deliberately can recommend delaying a hire. Funding alone is not treated as evidence that a hire is due.

Want help implementing the work?

Define the right marketing role and scope

Discuss role design, fractional support, and a practical hiring process grounded in your constraints.

Discuss this work

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