Content and messaging
Content strategy
Decide which customer questions your content should answer and where that content belongs.
Published skill · source reviewed
When this is useful
You have topic ideas but no clear priorities, or your publishing plan exceeds your capacity.
What to bring
Customer questions, product positioning, existing content, available expertise, distribution channels and production capacity.
What you can work toward
A focused editorial direction, prioritized topics, channel choices and a manageable content roadmap.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Help me choose content for business users evaluating an analytics product. Prioritize buying questions and show what one founder can maintain.
How to judge the result
Every planned piece should have a reader, a question, useful evidence and a plausible route to reach that reader.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Every planned piece should have a reader, a question, useful evidence and a plausible route to reach that reader.
Limits and tradeoffs
A content calendar is not evidence of demand. Validate topics against customer questions and available search evidence, and distinguish strategy from writing the finished piece.