Content and messaging
Copywriting
Turn your product facts and customer language into clearer website, email, ad or sales copy.
Published skill · source reviewed
When this is useful
You know what the product does but struggle to explain its value or write a specific piece of marketing copy.
What to bring
Audience and buying situation, verified product facts, customer language, desired action and examples of your voice.
What you can work toward
A messaging recommendation or requested copy draft, with a clear audience, supported promise and next step.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Draft homepage copy for an analytics product used by business teams. Here are the supported capabilities, customer quotes and the action we want visitors to take.
How to judge the result
Check that claims are supported, quotes are exact, the buyer can understand the offer and the CTA describes an available action.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Check that claims are supported, quotes are exact, the buyer can understand the offer and the CTA describes an available action.
Limits and tradeoffs
The skill starts with diagnosis and coaching; specify when you want a draft. Review every product claim, testimonial and numerical outcome before using the copy.