Content and messaging
SEO research
Find relevant search topics, understand search intent and choose opportunities your site can realistically pursue.
Published skill · source reviewed
When this is useful
You need to choose keywords, plan topic clusters or understand gaps in competitor coverage.
What to bring
Product category, audience language, existing Search Console data, competitor URLs and any keyword-tool exports.
What you can work toward
A prioritized keyword and topic list, intent notes, competitor observations and a topic-cluster outline.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Use our customer questions and Search Console export to find search topics for a financial reporting tool. Separate observed query data from new keyword ideas.
How to judge the result
Confirm that the proposed page format matches search intent and that each metric can be traced to its data source.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Confirm that the proposed page format matches search intent and that each metric can be traced to its data source.
Limits and tradeoffs
Search volume, keyword difficulty and traffic figures need actual tool data. Without it, use qualitative priorities and label estimates rather than inventing numbers.