Acquisition and launches
Google Ads
Plan or diagnose paid search around buyer intent, campaign structure and meaningful conversion tracking.
Published skill · source reviewed
When this is useful
You want to assess a search test, organize an account or understand why existing campaigns are not producing useful customers.
What to bring
Target audience, high-intent search terms, landing pages, margins or acceptable acquisition cost, budget and conversion-tracking evidence.
What you can work toward
A paid-search plan or account diagnosis covering keywords, campaign structure, conversion hierarchy and launch checks.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Review this search-campaign export for our B2B analytics product. Separate irrelevant queries, tracking problems and landing-page issues before suggesting more spending.
How to judge the result
Validate actual conversion events, query relevance and budget assumptions. Do not treat a cheap click as a qualified customer.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Validate actual conversion events, query relevance and budget assumptions. Do not treat a cheap click as a qualified customer.
Limits and tradeoffs
The skill is guidance rather than an account connection. Verify current platform settings and economics; review budgets, bidding and conversion tracking before applying recommendations.