Acquisition and launches
Product launches
Prepare the launch of a product or feature, from audience and channel choices through follow-up.
Published skill · source reviewed
When this is useful
You are planning a beta, public release or feature announcement, or need to learn from a quiet launch.
What to bring
What is launching, who it helps, product readiness, existing audience, documentation, available channels and success criteria.
What you can work toward
A launch plan with channel tactics, readiness checks, launch-day actions and post-launch follow-up.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Plan the launch of a collaboration feature for our analytics product. We have existing customers, a small email list and no dedicated launch team.
How to judge the result
Check that the product promise, documentation, destination pages and follow-up are ready before assigning announcement tasks.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Check that the product promise, documentation, destination pages and follow-up are ready before assigning announcement tasks.
Limits and tradeoffs
A launch plan does not guarantee distribution or signups. Community rules, submission requirements and event dates need checking before you act.